Simplifica tu comunicación digital y manejo de redes sociales usando esta plataforma

Generar contenido digital puede llegar a ser un disparador contundente de tus niveles de ansiedad. 

Cada vez más, nos presionamos a nosotros mismos por y para ser capaces de ir al ritmo que las comunicaciones digitales nos invitan a seguir. 

¿Hay que tener talento digital para lograr ser un buen generador de contenido? ¿Con solo planear  una agenda de publicaciones basta?

La respuesta es NO.

No basta con planear una agenda de contenidos y tampoco hay que nacer con talento digital para que se haga más fácil o para poder hacerlo bien en un entorno de digitalización.

El trabajo es extenuante: Es pensar en una estrategia completa, llevarla a cabo y medir resultados para luego, de ser necesario, replantear la estrategia.

De manera más profesional o desde lo más artesanal; a este proceso estamos sometidos todos los que somos emprendedores, dueños de negocios, profesionales que comparten sus conocimientos por sus redes, marcas personales, medios de comunicación, y todo profesional de marketing digital que es  responsable de la gestión y desarrollo de la comunidad online de una marca o empresa. 

Podemos llegar a sentir que se necesitan 5 vidas para poder llevar al día un canal de YouTube, los mensajes de Twitter, postear fotos y videos en Instagram, publicar en Facebook, etc.

Y además tener la rapidez y el seguimiento para saber cómo está funcionando cada publicación, que interacciones genera, cuentas personas quisieron compartirlo y comentarlo…

Se hace necesario poder simplificar este trabajo, poner orden y practicidad en una carrera que será cada vez más amplia y exigente. Por ello y buscando alguna herramienta que nos haga menos pesada la tarea, conseguí una plataforma que nos ayuda a tenerlo todo en un mismo lugar.

Metricool

Se trata de Metricool:

Es una alternativa que facilitará la publicación de tu contenido digital, ya sea en web, blog y redes sociales y además de conocer tus métricas.  

¿Qué es Metricool?

Metricool es una plataforma que te permitirá:

  • Analizar
  • Gestionar
  • Medir la aceptación de tus publicaciones

Además de brindarte lo que requieres en el área de estrategias digitales, analítica web de contenidos publicados en blogs, métricas, planificación de tus redes sociales y hasta la ejecución de estudios de tu competencia; asimismo el análisis y la gestión de los anuncios online.

Metricool

El seguimiento digital

A través de Metricool tendrás mayor información sobre lo que pasa en tu web y redes sociales, ¿cómo?:

  • Mediante el monitoreo de tu web o blog, esto permite saber si tu contenido está funcionando.
  • El tiempo que pasan tus lectores en estas plataformas.
  • ¿Cuál es el tráfico de tus redes?
  • El funcionamiento de tus campañas digitales.
  • Sabrás qué seguidores de tus redes sociales (Facebook, Twitter, Instagram, Google My Business, Twitch, YouTube o LinkedIn) están en línea, esto te permitirá establecer una interacción con ellos, lo que te facilitará saber sus gustos de contenido.
  • Un mayor rendimiento y rentabilidad en cuanto a tus anuncios publicitarios online (Facebook Ads, Google Ads y TikTok Ads).   
  • Analiza cualquier etiqueta en Instagram y Twitter; y en esta última también podrás observar palabras claves, o perfiles de usuarios.

Planifica y organiza tus contenidos en tus redes sociales con Metricool

Si necesitas más orden con el planificador de Metricool podrás armar tu semana de trabajo con anticipación; además esta plataforma te permite agregar a tus publicaciones imágenes, vídeos, emojis o GIFs.

Se puede programar en todas las redes sociales, inclusive Instagram, además podrás conocer:  

  • Las mejoras horas para hacerlo.
  • Las métricas de tus competidores:
    • Saber con qué frecuencia publican.  
    • Puedes comprar entre los competidores.
  • Se crea informes de Social Media, en menos de un minuto.

Link a tus publicaciones de Instagram

Si estás buscando aumentar el tráfico de tu blog o página web a través de una publicación específica de Instagram, lo podrás hacer con Metricool.

Esta función te permite traer a tu web a tu audiencia, y que lleguen de forma más sencilla y directa a determinados productos o contenidos, además de añadir tanto botones como imágenes con enlaces en tu publicación.

Tipos de usuarios

En Metricool se pueden encontrar dos categorías:

  • Free: Podrás registrar un perfil, tendrás acceso a las métricas de cualquier red y planificar hasta 50 publicaciones mensuales.
  • Premium: Se amolda a tus necesidades.

La invitación es a que utilices esta plataforma, para que simplifiques tu labor. Y si has utilizado Metricool, déjanos tu experiencia en los comentarios.    

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